Document
Cookie Policy
English translation of the Italian document (same version and date). Versione italiana
pursuant to the Guidelines of the Italian Data Protection Authority, Garante per la protezione dei dati personali (Provision no. 231 of 10 June 2021)
Website: www.rayergroup.it (and the domain www.rayergroup.com, which automatically redirects to it)
Version: 1.4 | Last updated: 12 November 2026
1. What Cookies Are
Cookies are small text files that the websites visited by the user send to and store on their device (computer, tablet, smartphone), to be sent back to the same websites on the next visit. Thanks to cookies, a website remembers the user's actions and preferences (for example login details, chosen language, font size and other display settings), so that they do not have to be entered again.
Technologies similar to cookies — such as web beacons, pixel tags, fingerprinting or other identifiers — may be used for similar purposes and are subject to the same rules described in this policy.
2. Classification of the Cookies Used
2.1 Strictly Necessary Technical Cookies
Technical cookies are essential for the website to work properly and do not require the user's prior consent, as they do not track the user's activities for commercial or profiling purposes. This category includes:
- Session cookies: they manage the user's browsing session and ensure the security of the website (e.g. CSRF protection). They are deleted when the browser is closed.
- Preference cookies: they store the settings selected by the user (e.g. language preferences, acceptance or refusal of cookie categories). The
rx_consensocookie, installed by this site’s banner, remembers your choice (random identifier, choice, policy version, date) and lasts 180 days. Thecc_cookiecookie of the previous banner is no longer used: if it is present in your browser, the site deletes it on first load. - Platform technical cookies: none. The website is hosted by Vercel, which does not set cookies to display the pages. The website only remembers, in the browser, the choice of light or dark theme (the browser's local storage, key
rg-tema): it is not a cookie, it is not sent to anyone and it is erased by clearing the website's data.
2.2 Analytics Cookies
Analytics cookies make it possible to collect information on the use of the website (e.g. pages visited, time spent, traffic sources) in order to improve its features and content. They are divided into:
- First-party (or equivalent) analytics cookies: they collect aggregated and anonymous statistical data on the use of the website. They do not require consent if the data are aggregated and anonymous.
- Third-party analytics cookies: provided by external platforms (e.g. web analytics tools) acting as data processors. They require the user's prior consent. Typical duration: from 30 days to 24 months depending on the tool.
The data controller currently uses Cloudflare Web Analytics, a privacy-preserving statistical analysis service that does not set cookies and does not track the user in an identifiable form: for this reason, this tool does not require consent under the Garante's Guidelines. Should analytics tools that use cookies or non-technical identifiers be activated in the future, they will be subject to the user's consent through the cookie banner and will be listed in this section with the relevant links to the providers' privacy notices.
2.3 Profiling and Marketing Cookies
Profiling cookies are used to create profiles of the user and to send advertising messages in line with the preferences shown while browsing the web. Their use is subject to the user’s explicit consent.
The site uses two marketing tools, which are activated only if you accept on the banner: the Meta Pixel (Meta Platforms Ireland Limited) and the LinkedIn Insight Tag (LinkedIn Ireland Unlimited Company). They serve to measure the effectiveness of Rayer Group’s advertising on Facebook, Instagram and LinkedIn. Until you choose, and after “Decline”, the browser does not contact their servers and their cookies are not written: the site works the same. The tools send only page views; the site does not send Meta or LinkedIn the data entered in the forms.
Durations measured on 12 November 2026 with a browser with no stored data, right after “Accept”. LinkedIn’s cookies are written on the linkedin.com domain, not on this site.
| Name | Written by | Duration | What it is for |
|---|---|---|---|
_fbp | Meta (Pixel), on the site’s domain | 90 days | Browser identifier that Meta uses to measure and attribute advertising. |
lastExternalReferrer, lastExternalReferrerTime | Meta (Pixel), in the browser’s local storage | Until they are deleted | Data written by the Pixel, relating to the site the visit came from. |
bcookie | LinkedIn (Insight Tag), on linkedin.com | 365 days | Browser identifier for LinkedIn. |
li_gc | LinkedIn, on linkedin.com | 180 days | LinkedIn cookie: for its purpose see LinkedIn’s cookie table. |
lidc | LinkedIn, on linkedin.com | 24 hours | LinkedIn cookie: for its purpose see LinkedIn’s cookie table. |
__cf_bm | LinkedIn (through Cloudflare), on linkedin.com | 30 minutes | Cloudflare security cookie, used by LinkedIn to tell automated traffic apart. |
Which servers the browser contacts after “Accept”. For Meta: connect.facebook.net (the Pixel code) and www.facebook.com (sending the visit). For LinkedIn: snap.licdn.com (the tag code) and px.ads.linkedin.com (sending the visit). Before you choose, or after “Decline”, the browser contacts none of these addresses.
What data is sent. The Meta Pixel sends the page view with the page address, the referring site, the type of browser and device, the screen size, the time zone and the _fbp identifier. The LinkedIn Insight Tag sends the visit with the page address and the identifier of its cookie. Meta and LinkedIn also receive the IP address, like any site you visit.
For how Meta and LinkedIn use these data, see Meta’s cookie notice and LinkedIn’s cookie notice. The site’s Privacy Policy (sections 3.4, 3.8 and 3.9) sets out the legal basis, recipients and transfers.
If other profiling or marketing tools are activated in the future, this section will be updated before activation and the banner will ask for your choice again.
3. Third-Party Cookies
The website may contain links to, or integrations with, third-party services that set their own cookies on the user's device. The main third parties whose services are currently integrated, or may be in the future, are:
| Provider | Service / Purpose | Further information |
|---|---|---|
| Vercel Inc. | Website hosting — does not set cookies | vercel.com/legal/privacy-notice |
| Google LLC | Google Calendar — call booking (cookies set only when the booking widget is opened) | policies.google.com/privacy |
| Cloudflare Inc. | Web Analytics — privacy-preserving statistical analysis without cookies | cloudflare.com/web-analytics |
| Cloudflare Inc. | Turnstile — anti-spam check on the call request form (page /parliamo). It processes the IP address and some browser characteristics solely to distinguish a person from an automated program. It is a strictly necessary security tool and does not require consent. | cloudflare.com/turnstile-privacy-policy |
| Email marketing platform (to be defined) | Newsletter and commercial communications management — email open/click tracking cookies | To be defined upon activation |
| Meta Platforms Ireland Limited | Meta Pixel — measuring and attributing advertising on Facebook and Instagram, only after consent | facebook.com/privacy/policies/cookies |
| LinkedIn Ireland Unlimited Company | Insight Tag — measuring and attributing advertising on LinkedIn, only after consent | linkedin.com/legal/cookie-policy |
4. Cookie Banner and Consent Management
In accordance with the Guidelines of the Italian Data Protection Authority (Provision no. 231 of 10 June 2021) and its Annexes, on the first visit to the site a banner is displayed that:
- Informs the user of the marketing tools used by the site (Meta Pixel and LinkedIn Insight Tag) and that they are activated only with the user’s consent;
- Allows the user to accept (“Accept”) or decline (“Decline”) with equal graphic prominence: the two buttons have the same size, the same colour and the same weight;
- Has no “X” control: until the user chooses, the banner stays visible and no marketing tool is loaded;
- Provides links to this Cookie Policy and to the Privacy Policy.
The choice is remembered for 180 days by the technical cookie rx_consenso; after that the banner is shown again. It is also shown again whenever this Cookie Policy or the Privacy Policy changes.
Your choices
You can change your choice at any time: open the cookie settings. They also open from the “Cookie preferences” link at the bottom of every page. If you accepted and then decline, the site deletes the cookie and the data that Meta wrote on its domain and reloads the page without the tools. The site cannot delete the cookies that LinkedIn has already written on its own domain (linkedin.com): they stay in the browser until they expire, or until you delete them from the browser settings; after you decline, no new ones are written.
Record of choices
The Controller keeps evidence of the choice (proof of consent pursuant to Art. 7.1 GDPR). At every choice the site sends the Controller a record with a random identifier (the same one as in the technical cookie), date and time, the choice, the versions of the banner and of the policies, the address of the page without parameters, the language of the page, the type of device (phone or computer) and the country of origin, obtained from the Cloudflare network. The Controller does not store the IP address and does not link the record to a name or an email address. The record is kept for 25 months and then deleted automatically; the database is on Cloudflare, in the European Union. The choices recorded with the previous banner (from 24 September to 12 November 2026: date and time, page, random identifier and categories accepted) have been moved to a separate table of the same record and follow the same 25-month rule.
5. Managing Cookies Through Your Browser
Regardless of the banner on the website, the user can manage, disable or delete cookies directly from their browser settings. Instructions for the main browsers are available at the following links:
- Google Chrome: support.google.com/chrome/answer/95647
- Mozilla Firefox: support.mozilla.org/it/kb/Gestione dei cookie
- Microsoft Edge: support.microsoft.com: managing cookies in Microsoft Edge
- Apple Safari: support.apple.com/it-it/guide/safari/sfri11471/mac
- Opera: help.opera.com/en/latest/web-preferences/#cookies
Please note that disabling cookies entirely may impair some features of the website or make some sections unusable.
6. Updates to the Cookie Policy
The data controller reserves the right to amend this Cookie Policy at any time, for example following the addition of new tools or changes in the applicable legislation. Changes will be published on this page with the date at the top updated. In the event of significant changes requiring new consent, the cookie banner will be shown to users again.
Document generated and updated by RAYER Group | Riccardo Rocchi
For requests: info@rayergroup.com