Digitalizziamo.
Projects · the digitalisation observatory
How digital are the businesses in our towns?
Digitalizziamo is Rayer Group’s observatory on the online presence of local businesses. We map digitalisation town by town: one page for every town, one listing for every business, with its public data and links to its website and social media.
Digitalizziamo.online is also our solo agency for local businesses. Go to the agency’s website ↗
It’s a private Rayer Group project. It is not a website of the local council or of any public body.
The mission
Mapping the digitalisation of the area. Town by town.
In our towns there are shops, bars, craftspeople and practices that have been doing good work for years, but that are hard to find online, or show up badly: a website that no longer responds, a social page untouched for months, sometimes nothing at all. People looking for a business on their phone often can’t find it, and choose something else.
We want to measure this with simple rules that are the same for everyone, town by town, and help those who want to be easier to find.
How we measure
Three questions, the same for everyone.
- 01Does it exist and can it be reached? The business is there, with an address or contact details that can be found.
- 02Does it have its own website? A website of its own that works is worth more than a page on a platform.
- 03Is it on social media? An active profile, with at least one post in the last 30 days.
We only publish the figure for each town, never that of an individual business: the result of each listing is seen only by its owner. Our sources are the businesses’ public pages and OpenStreetMap.
If you run a business
Your listing is already there. Claim it for free.
- 01Find your business. On your town’s page, by name or by category.
- 02We check that it’s yours. With your company register extract and an ID document. The copies are deleted after verification.
- 03You complete it. Opening hours and photos, plus a free report on how people find you online today.
The towns
A page for every town in the area.
Towns are added as their listings are ready. Do you run a business, or know of one that’s missing? Let us know from the town’s page.